Resources for all Trojans
Trojan Shop Local is a dynamic initiative by the Office of Business Opportunity, originally inspired by the USC Black Student Assembly and other student leaders, to support and uplift small businesses surrounding USC’s campuses during the pandemic. Today, it has grown into a thriving network of over 100 small businesses across Los Angeles.
We invite USC students, faculty, staff, families, and friends to explore, rediscover, and champion the businesses that make up Trojan Shop Local. Your support fuels their growth, strengthens the local economy, and keeps our community thriving!
USC Small Business Education, Coaching and Technical Assistance
USC Bridges to Business, a program by University Relations, Civic Engagement, and Economic Partnerships, is designed to strengthen and support local businesses. We invite business owners to participate in the Bridges to Business 10-week business accelerator program, providing essential tools and strategies for growth, resilience, and long-term success.
Additional Resources
Join Regional Alliance Marketplace for Procurement (RAMP) to access contracting opportunities from regional partners (formerly LA BAVN).
Compete4LA is a first-of-its-kind online database of up to 30,000 publicly accessible small business profiles across L.A. County, providing a verified, searchable, and mappable directory of local small businesses in industries necessary to support major events.
The Southern California Virtual Business Center (SC-VBC) provides programs and services that help businesses build capacity, access capital, and develop key relationships to scale through contracts. Business owners receive expert training through accelerators and workshops led by USC faculty and industry professionals in contracting, procurement, lending, and business services.