
Resources for all Trojans
Trojan Shop Local is a dynamic initiative by the Office of Business Opportunity, originally inspired by student leaders, to support and uplift small businesses surrounding USC’s campuses during the pandemic. Today, it has grown into a thriving network of over 100 small businesses across Los Angeles.
We invite USC students, faculty, staff, families, and friends to explore, rediscover, and champion the businesses that make up Trojan Shop Local. Your support fuels their growth, strengthens the local economy, and keeps our community thriving!

USC Small Business Education, Coaching and Technical Assistance
USC Bridges to Business, a program by University Relations, Civic Engagement, and Economic Partnerships, is designed to strengthen and support local businesses. We invite business owners to participate in the Bridges to Business 10-week business accelerator program, providing essential tools and strategies for growth, resilience, and long-term success.
Becoming a USC Supplier
USC suppliers must meet certain minimum criteria and will only be invited to apply at the request of a USC department. The university does not accept unsolicited supplier applications. USC will host events periodically throughout the academic year to meet potential suppliers. Please sign up with the Supplier Interest Form and/or Trojan Shop Local Interest Form to receive those updates. Download the Supplier Readiness Checklist for more information.
Executive Leadership Development
The Marshall School of Business Executive Education Small Business Leadership Development Program, in collaboration with the USC Office of Business Opportunity, a department of USC Civic Engagement, is a comprehensive learning journey that has been crafted for small business owners at a pivotal career juncture. Having effectively scaled their enterprises to a point where they can shift from daily operations to strategic leadership, participants will hone their leadership acumen and cultivate a strategic mindset for enduring growth. Tailored for business owners who have already mastered foundational training in business basics like finance and accounting, this program equips them to transition into executive leadership roles within their companies. Download the brochure for more information.
Additional Resources
Regional Alliance Marketplace for Procurement (RAMP)
Join RAMP to access contracting opportunities from regional partners (formerly LA BAVN).
Get in the Game LA Supplier Resource Hub
We are dedicated to supporting your business journey. This centralized platform matches you to customized and trusted resources, helping you prepare, grow, and compete for local contract opportunities within the Los Angeles region. Get started now to Get in the Game.

Get more
information
from OBO




